{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"338 How to Manage Your Farm Facebook Group Between Seasons","description":" This week\u2019s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: \u201cAs our season ends in December and the next CSA won\u2019t begin until spring, I\u2019m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don\u2019t continue?\u201d If you run a CSA, you\u2019ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don\u2019t renew? In this episode, I unpack exactly how I manage my own CSA group, what\u2019s worked, what hasn\u2019t, and share a roadmap to help you decide what\u2019s best for yours. Because your Facebook group isn\u2019t just a communication tool\u2026 it\u2019s a connection tool. It\u2019s what helps people feel like they belong; and when they belong, they stay. In this episode, you\u2019ll learn: The real purpose of your CSA Facebook group (hint: it\u2019s about building community, not just sharing logistics) The three main ways to manage your group at the end of the season -- and the pros and cons of each Why I now keep my group open year-round and DON'T remove non-members How to keep engagement alive through the off-season How to position your Facebook group as a perk of membership  Why \u201cgrooming\u201d your group matters, and what to do with members who don\u2019t renew This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"