{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"[Live talk] To Make Sales, COMMIT to Your Marketing","description":"You're not struggling with sales - you\u2019re struggling to have an impact at a big enough scale to make sales. In this week\u2019s video, I\u2019m breaking down what\u2019s really going on when you\u2019re not making enough money in your business \u2014 and how to fix it. This is not another \u201csales hack\u201d video. It\u2019s about learning to have a real impact on people, before they ever pay you. That's marketing! If people can feel the impact you can have on them i.e if you\u2019ve already helped them see themselves differently, think differently, or take new action, then you\u2019ll won't have to convince them to buy. They\u2019ll already know there\u2019s value in what you do and they'll want to find out more. In this episode we cover:  The two real reasons you\u2019re not making sales (and they\u2019ve got nothing to do with your offer). Why impact at scale is the real metric you should be tracking \u2014 not just reach or clicks. What it actually means to \u201cchange someone\u2019s life before they pay you.\u201d How to build trust by delivering real transformation through your free content. The role of YouTube, Instagram, and events in scaling your impact. Why your marketing content must have soul \u2014 and how audiences instantly know when it doesn\u2019t. How to collect real feedback (\u201cdata\u201d) by testing your ideas live \u2014 not hiding behind PDFs and webinars. The truth about YouTube growth: what I learned when my editor Chris showed me the data (spoiler: 60% of my views come from people who\u2019ve never seen me before). Why repeating your key stories matters more than inventing new ones every week.  Quote moments from this episode: \u201cIf you can change someone\u2019s life before they pay you, you\u2019ll never have to sell.\u201d \u201cWe can feel when content has no soul \u2014 that\u2019s why AI-written posts fall flat.\u201d \u201cYour hook isn\u2019t something invent. It's just the content people react best to.&quot; - Lisa Bean is a UK-based online business coach and mentor, teaching purpose-driven entrepreneurs how to build and scale their businesses (properly). Her videos focus on marketing, sales, and the mindset work needed to succeed. Learn more about Lisa: https:\/\/lisa-bean.com\/about\/ Follow Lisa on Instagram: https:\/\/www.instagram.com\/lisabeanuk\/ Get started with 6 core lectures on \u2018Marketing to Sell\u2019: https:\/\/lisa-bean.com\/online-marketing-course\/ Join Lisa\u2019s signature business programme \u2013 Straight Line Through: https:\/\/lisa-bean.com\/online-business-course\/ ","author_name":"The Lisa Bean Podcast","author_url":"http:\/\/lisabean.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38745750\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/324961\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38745750"}