{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The #1 Way CPG Brands Destroy Their Credibility","description":"Most brand leaders say they value transparency \u2014 but few truly live it.\u2028In this episode, Mark and Justin pull back the curtain on what honesty really looks like inside a CPG business \u2014 from your marketing claims to your retailer relationships to the way you work with your agency. They explain why every shortcut built on exaggeration eventually destroys credibility \u2014 and how facing hard truths can actually accelerate your growth, deepen partnerships, and open up surprising new opportunities. You\u2019ll learn: \u2022 Why all progress starts with the truth (and how to find it in your brand) \u2022 The #1 lie that kills credibility with retailers \u2014 and how to fix it \u2022 What happens when you\u2019re not honest with your agency or your team Listen now and discover why the most profitable brands are also the most transparent. ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38743980\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194569325"}