{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"91 Branding, Outliers, and Following Your Creative Instincts as an Author","description":"What do you do when a story won\u2019t leave you alone\u2014even if it doesn\u2019t fit into any of your current series? In this episode, Narelle Todd and S.E. Smith explore the challenges and opportunities of writing \u201coutlier\u201d books that fall outside your established brand. Susan shares how she created her S.E. Smith Signature Romance line to give standalones a home without diluting her brand\u2014and why she chose not to use a pen name. Together, Narelle and Susan discuss the difference between branding worlds versus branding your name, why tone and message matter more than logos and colors, and how giving yourself permission to follow creative sparks keeps your writing fresh. They also offer encouragement for authors struggling between \u201cconventional wisdom\u201d and what their creative heart is demanding. If you\u2019ve ever wondered how to balance branding, reader expectations, and passion projects, this episode will inspire you to believe in your voice. \ud83d\udc49 Like and subscribe. \ud83d\udc49 Ready to scale your author business? Work with Narelle: https:\/\/www.getmybookoutthere.com\/learn\/  \u2728 Instagram |&amp;nbsp;https:\/\/www.instagram.com\/narelletodd\/ \ud83d\udc49 Looking for an awesome read: https:\/\/www.sesmithfl.com \u2728 Instagram | https:\/\/www.instagram.com\/sesmithfl &amp;nbsp; ","author_name":"Get My Book Out There Podcast","author_url":"http:\/\/getmybookoutthere.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38737155\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194543825"}