{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#471 Getting Found in the AI Era","description":"In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers\u2014and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google\u2019s AI Overviews shifting how search results are delivered, contractors who rely on organic leads can\u2019t afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what\u2019s working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter\u2014and less likely to send users to your site by default. If you\u2019ve heard phrases like \u201czero-click search\u201d or \u201cretrieval augmented generation\u201d and don\u2019t know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic\u2014with tactical examples and live Q&amp;amp;A. \ud83d\udc49 [Register here] https:\/\/www.contractorgrowthnetwork.com\/google-ai-remodeler\/ Can\u2019t make it live? Use the same link to access the replay after the event.  \ud83d\udd11 Key Takeaways The Game Is Changing\u2014But Not Gone \u2192 Google still dominates local search (AI Overviews only show in ~6% of local searches). \u2192 Organic SEO is still king\u2014but AI is adding new rules to the playbook. AI Search Works Differently Than Google Search \u2192 Tools like Gemini and ChatGPT don\u2019t just scan top search results\u2014they combine multiple searches and synthesize answers. \u2192 If you\u2019re not in the top 10 organic results, you may be invisible in AI search. SEO Fundamentals Still Matter \u2192 Clear website structure, fast load times, keyword strategy, and quality content are still foundational. \u2192 Blogs and project pages should be conversational and answer real homeowner questions. Citations and Consistency Are More Important Than Ever \u2192 The more places your business info appears (and matches), the more credible you seem to AI and Google. \u2192 Directory listings, Houzz profiles, YouTube videos, and local backlinks all help. Get Found Where the AI Is Looking \u2192 It\u2019s not just about your website anymore\u2014YouTube, Google Business, Instagram, and even Houzz or Angie listings can all feed AI. \u2192 Quality, relevance, and proof-based content wins in every search format.  \ud83e\udde0 Memorable Quotes  \u201cIf you're not in the top 10 organic search results, you\u2019re not getting found by AI search tools.\u201d \u201cGoogle wants to keep people on Google. So if your site doesn\u2019t offer a better experience, they won\u2019t send users to you.\u201d \u201cAI search isn\u2019t about clever hacks\u2014it\u2019s about clarity, credibility, and being everywhere your ideal client is.\u201d   \u2705 Action Steps   Check your Google Business Profile for accuracy and reviews   Reformat your blogs to include question-based headers (AI scans better this way)   Get listed on trusted directories like Houzz, Yelp, and local chambers   Structure your site to make important pages 1\u20132 clicks from the homepage   Continue investing in SEO\u2014the top 10 spots matter more than ever   ","author_name":"Contractor Growth Network","author_url":"http:\/\/contractormarketingtips.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38736830\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38736830"}