{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"524. Stop Setting 5 Year Goals with Todd Herman","description":"Most entrepreneurs have their calendars backwards\u2014and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus.  No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home for me:  \u2192 Your calendar reveals whether you're getting results  \u2192 Most "goals" are actually just projects\u2014and the distinction matters enormously  \u2192 Theme days (Marketing Mondays, Financial Fridays) create momentum through batching  \u2192 Meetings without all decision-makers present are just expensive gossip sessions If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/524. ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"