{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The importance of expanding your knowledge and growth potential while remaining true to your core values","description":"On today\u2019s program, Michael Rogers talks with Heather Isch,  President & Owner of LKF Marketing in Kalamazoo and a member of the SBAM board of directors. This year her firm was selected as a member of the Michigan 50 Companies to Watch. LKF Marketing has worked with hundreds of companies, big and small over the years, and in the interview Isch shares some of the entrepreneurial lessons from their work to help these firms be more successful. \u201cI think one of the things that is hardest for entrepreneurs and especially founders is to get to the place where they're comfortable adding more leaders or managers, surrounding themselves with people who are smarter than them or more gifted in areas and really growing for the future,\u201d she says. \u201cSometimes it's hard to let go of what we've built, and in order to be successful, you have to expand on that knowledge and grow and also stay focused on really what your core vision and mission and values are. Sometimes it's very easy to get distracted by shiny things, and a lot of times that is what keeps us from growing.\u201d The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan\u2019s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We\u2019re located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship\u2026a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com) ","author_name":"The Small Business Association of Michigan\u2019s Small Business Weekly Podcast","author_url":"http:\/\/www.sbam.org","html":"