{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"274 \u2013 Ad Expert Shares What\u2019s New With Facebook and Instagram \u2013 with Stacey Hughes","description":"Ad rules on platforms like Facebook and Instagram shift fast. This latest episode of Content Sells is your radar update. Your hosts Suzi Dafnis and Michelle Falzon bring back ads expert Stacey Anne Hughes to unpack what\u2019s actually working (and what isn\u2019t) on Facebook &amp;amp; Instagram in 2025. You\u2019ll hear her perspective on targeting, creative formats, AI in ad copy, nurturing leads\u2014and how to avoid ad mistakes that waste your budget. Whether ads are already in your strategy or feel like a puzzle you haven\u2019t cracked yet, you\u2019ll walk away with clarity on where to focus now to get results. Listen to This Episode to Hear More About:  Why \u201cgoing broad\u201d may outperform granular audience targeting now How Meta\u2019s AI is shifting the job you do vs. what the platform does The formats ads must include (video, reels, B-roll) and why static alone won\u2019t cut it How to use AI to generate meta-compliant ad copy: the how, and when What you need to know to design lead forms that don\u2019t feel like traps What\u2019s working right now to nurture leads fast Key metrics to watch (and what they\u2019re actually telling you) Common ad mistakes business owners still make, and simple fixes What\u2019s coming next (trial reels, always-on campaigns, creative testing) And much more\u2026  Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia\u2019s leading network for women business owners. Join Now Stacey Hughes Gab Burke - Podcast With Gab ","author_name":"Content Sells: Attract, Convert &amp; Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38647245\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38647245"}