{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Recognizing Your Core Business Identity with Shaina Longstreet","description":"Your brand isn\u2019t something you create \u2014 it\u2019s something you uncover. In this episode of The Experienced Entrepreneur, Marissa Lawton is joined by designer and brand strategist Shaina Longstreet, founder of Dawn and Delight Creative, for a deeply grounded conversation about what it really means to build a business that feels like you. After nearly two decades in creative work, Shaina has developed a powerful philosophy she calls identity-led branding \u2014 an approach that starts with who you are at your core, not with trends, templates, or what everyone else is doing online. Together, Marissa and Shaina explore: Why your unique identity is your greatest differentiator in business. The difference between \u201cbuilding a brand\u201d and becoming one. How to operate in your zone of genius (and stop trying to do it all yourself). The reality of choosing your hard in entrepreneurship \u2014 and why the right kind of challenge still feels fulfilling. Why visual branding is only one piece of the puzzle \u2014 and how your values, voice, and visuals must align for long-term growth. How an identity-led foundation keeps your brand relevant, adaptable, and authentic through every pivot or rebrand. Shaina shares her four-part Dawn Approach \u2014 a process that blends strategy, visuals, and meaning \u2014 and explains how identity-led branding naturally evolves as you do. This conversation is for the business owner who\u2019s tired of \u201cpretty but empty\u201d marketing and ready to root their work in something deeper: purpose, consistency, and truth. Listen now to learn: \u2192 How to recognize your business\u2019s core identity \u2192 Why authenticity is the strongest growth strategy \u2192 How your brand can evolve with you \u2014 without losing its soul Resources Mentioned: Free workbook: Discover Your Deepest Why Connect with Shaina on Instagram \u2192 @dawnanddelight Learn more at dawnanddelight.com Connect with Marissa: marissalawton.com Follow The Experienced Entrepreneur for weekly, heartfelt conversations about business sustainability, brand clarity, and staying steady as you evolve. ","author_name":"The Experienced Entrepreneur","author_url":"http:\/\/marissalawton.com\/","html":"