{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 25: From Fear to Air \u2014 Dave Jackson\u2019s Guide to Confident Podcast Launching &amp; Marketing","description":"Red House Productions | Episode 25: \u201cFrom Fear to Air \u2014 Dave Jackson\u2019s Guide to Confident Podcast Launching &amp;amp; Marketing\u201d From Fear to Air is your guide to confident podcast launching and marketing. In this conversation, Dave Jackson (School of Podcasting, Podcasters Hall of Fame) shows how to move from hesitation to publishing with clarity\u2014then market your show in ways that build trust, community, and momentum. Launching a podcast can feel overwhelming, but Dave breaks it down: define your&amp;nbsp;why&amp;nbsp;and&amp;nbsp;who, deliver on your title\u2019s promise in the first minute, and choose simple, sustainable marketing moves. We dig into mindset (imposter syndrome, perfectionism), practical structure (short intros, strong titles, clear success metrics), and money (selling your services, affiliates, value-for-value) so your show grows with purpose. You\u2019ll Learn:  How to plan with precision: clarify your why, your audience, and how you\u2019ll measure success (beyond downloads). Confident launch tactics: cut the fluff, lead with value, and earn attention fast\u2014the audio version of \u201cskip intro.\u201d Marketing that feels natural: use stories to signal your services without going \u201csalesy.\u201d Monetization that works for small shows: products\/services, affiliate wins, and community support (instead of chasing CPMs). Networking vs. influence: why solo episodes grow authority and interviews grow relationships\u2014and how both open doors. Mindset for the long game: normalize fear, hit publish anyway, iterate, repeat.  Conversation Highlights:  The moment Dave realized podcasting\u2019s global&amp;nbsp;reach\u2014and how that changes your launch mindset. The \u201c$5 perception problem\u201d: pricing as a signal of value (and what changed when he raised prices). Picking success metrics that match your real goal (memberships, clients, speaking\u2014not&amp;nbsp;just downloads). Story-first promos that naturally mention your work (the \u201ccred line\u201d approach). Crowdfunding, affiliates, and selling your own offers vs. ad-only thinking. Respecting listener time: why short intros and fast starts increase completion.  Guest Links:  Dave Jackson \u2014 School of Podcasting  Dave Jackson \u2014 Book: Profit from Your Podcast! Dave Jackson \u2014 Facebook Profile: Click Here!  Enjoyed this episode? Listen, subscribe, rate, and review the Red House Productions Podcast on your favorite app. Your review helps more creators find the courage to go from fear\u2026to on-air. Follow Us!  Follow Us via TikTok Follow Us via LinkedIn Follow Us via Instagram Join Our Private Facebook Group Visit Our Website  Schedule Your RHP Discovery Call with Us!  ","author_name":"Red House Productions","author_url":"https:\/\/redhouseproductions.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38627715\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194339875"}