{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins","description":"Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think \u201choliday offer,\u201d you probably think discount. 20% off, 30% off\u2026 like Oprah\u2019s handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren\u2019t the only way to win during BFCM. In fact, for some brands, they do more harm than good \u2014 eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I\u2019m sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line \u2014 plus tips to make them shine in both email and SMS. This is part of my BFCM Prep Series, where we\u2019re making sure your marketing is strategic, intentional, and designed to convert \u2014 not just add to the inbox chaos. \ud83d\udc49 Grab my official 2025 BFCM Briefing \u2014 a 15+ page strategic guide serious brands are already using to stay ahead this season: https:\/\/joyjoya.com\/bfcm \ud83d\udca1 In this episode, you\u2019ll learn: \u2728 10 creative holiday offer ideas that add value, not markdowns \u2728 How to position free gifts, bundles, and perks to boost AOV \u2728 Why charitable tie-ins and exclusivity build loyalty faster than discounts \u2728 How to execute these ideas seamlessly across email and SMS \u2728 Ways to keep your margins healthy and your customers happy \ud83e\ude99 In the Gold Mine segment, I\u2019m talking about the concept of \u201cunknown unknowns\u201d \u2014 the things you don\u2019t even know that you don\u2019t know. I\u2019ll share how a recent surprise in Klaviyo shook my confidence, what it taught me about humility, and why acknowledging our blind spots actually makes us stronger leaders. \ud83d\udc49 Ready to rethink your BFCM offer strategy? This episode will help you design promotions that feel generous, smart, and sustainable \u2014 so you can rise above the noise and finish the year stronger than ever. Dive deeper with the blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/10-holiday-offers-to-get-more-sales-without-discounts ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38624665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194338440"}