{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"187. What Traders\/Buyers Should Know About Publisher\u2019s Ad Stack Relating To SPO with Jana Meron","description":"In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop \u2014 The Sell-Side Programmatic Foundation for Buyers \u2014 designed to help traders, buyers, and ad ops professionals better understand how publishers, SSPs, and ad tech integrations actually work. Jana shares her fascinating career journey, from early media buying days to leading programmatic and data operations at Business Insider and The Washington Post. She brings her insider perspective on what really happens behind the publisher ad stack, the complexity of SSP integrations, and how demand path optimization (DPO) mirrors the buy-side\u2019s supply path optimization (SPO). Together, Helene and Jana explore: The disconnect between buy-side traders and sell-side ops teams How publisher ad stacks function behind the scenes The real meaning of SPO vs. DPO What \u201cwrappers,\u201d \u201cpre-bid,\u201d and \u201copen bidding\u201d actually mean in practice Why traders should collaborate directly with publishers (not just SSPs) How building relationships with publishers strengthens campaign results Why understanding the sell side helps buyers optimize smarter Whether you\u2019re a buyer, trader, or publisher, this conversation will transform how you see the other side of the programmatic equation \u2014 and why it\u2019s time to build more collaboration, transparency, and trust across the ecosystem.   Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency\u00ae program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https:\/\/programmaticdigest14822.ac-page.com\/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Timestamps 00:00 \u2013 Welcome & Guest Intro 03:14 \u2013 Jana\u2019s Career Journey: From Media Buyer to Programmatic Leader 08:33 \u2013 How the Sell-Side Ad Stack Actually Works 13:22 \u2013 SPO vs. DPO: What\u2019s the Difference? 19:45 \u2013 What Buyers Need to Know About Publisher Integrations 25:08 \u2013 How Traders Can Communicate Directly with Publishers 30:41 \u2013 Building the Bridge Between Supply & Demand 36:28 \u2013 Why Collaboration and Education Are the Future of Ad Tech 40:55 \u2013 Workshop Preview: The Sell-Side Programmatic Foundation for Buyers 45:12 \u2013 Closing Thoughts & Sponsor Shoutout Meet Our Guest: Jana Meron \u2013 Programmatic & Data Consultant, Former VP at The Washington Post https:\/\/www.linkedin.com\/in\/janameron   Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach https:\/\/www.heleneparker.com\/  https:\/\/www.linkedin.com\/in\/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https:\/\/www.linkedin.com\/in\/manuela-cortes-   Learn Programmatic As a TEAM: https:\/\/www.heleneparker.com\/workshop\/ As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/ Programmatic Coaching Newsletter: https:\/\/www.heleneparker.com\/newsletter\/   Programmatic Digest https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/channel\/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training\/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback\u2014perfect for those who thrive on accountability and community, and looking to grow their technical skillset https:\/\/reachandfrequencycourse.thinkific.com\/courses\/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https:\/\/reachandfrequencycourse.thinkific.com\/bundles\/the-reach-frequency-full-course   Sign up to this FREE workshop: https:\/\/programmaticdigest14822.ac-page.com\/sell-side-workshop    ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"