{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The New SEO Playbook: Why Social Media is No Longer Optional","description":"Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists \u2014 and social media is now fueling those algorithms. If you\u2019re still treating marketing like a bunch of separate buckets, you\u2019re about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve \u2014 and how to stay visible as search radically changes. In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why Social Media is No Longer Optional. They break down how AI search engines scan social platforms to recommend dentists, why content posted on Instagram and other channels now impacts Google rankings, and how practices can position themselves to dominate local search. Anissa also shares practical, no-fluff tips on maximizing reviews, updating your website content, and leveraging short-form video to attract quality patients \u2014 not just any patients. &amp;nbsp; What You\u2019ll Learn From This Episode   Why traditional SEO alone won\u2019t keep you visible as AI search grows   How Instagram captions, FAQs, and Google profile updates impact search results   Practical steps to get recommended by AI engines like ChatGPT &amp;amp; Claude   The real ROI of Google Ads vs. Meta (Facebook &amp;amp; Instagram) ads for dentists   How to target high-value patients with geo-fencing and better lead funnels   Simple content strategies that train algorithms to favor your practice long-term   \u2014 Key Takeaways 00:41 Introduction to Digital Marketing in Dentistry 02:55 The Role of Social Media in Dental Practices 07:32 AI and Its Impact on Dental Marketing 20:43 Understanding Google Ads and Their Costs 24:03 Improving Lead Quality for Dental Practices 32:00 Future Trends in Dental Marketing 37:09 Conclusion and Resources &amp;nbsp; \u2014 Connect with Dr. Anissa   Learn more about Dr. Anissa Broussard and her work at Digital Floss by visiting digitalfloss.com.&amp;nbsp;   There you can request a free Visibility Audit, explore resources, and see how her team helps dental practices build authentic brands, dominate AI-driven search results, and attract high-quality patients.   \u2014 Learn proven dental marketing strategies and online reputation management techniques at: https:\/\/www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https:\/\/www.dentalintel.com\/ This podcast is sponsored by CallRail, call tracking &amp;amp; lead conversion software for dentists. Find out more at: https:\/\/www.callrail.com\/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more! ","author_name":"The Raving Patients Podcast","author_url":"http:\/\/drlentau.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38616360\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38616360"}