{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Designer Spotlight \u2013 Bree McKeen of Evelyn & Bobbie | EP 270","description":"This week, Holly sits down with the brilliant Bree McKeen, founder and CEO of Evelyn & Bobbie \u2014 the revolutionary lingerie brand changing how women think about bras. Bree\u2019s mission is simple yet radical: confidence starts with comfort. Her company has re- engineered the bra from the inside out\u2014no wires, no digging, no compromises.   \ud83d\udd25 HOT TIP: Make sssuuurrreee you are watching the video interview with real product demos on our YouTube Channel. Please consider subscribing if you haven't so far, so you can get all of this free fashion content delivered straight to you.  After years of discomfort and frustration with traditional underwire bras, Bree set out to design something entirely new. With her background in finance and innovation in Silicon Valley, and a deep understanding of design thinking from her time at Stanford, she developed patented EBCore\u2122 technology, a 3D support sling that replaces the wire entirely. The result? Bras that lift, separate, and smooth\u2014without pain. \u201cIt turns out your body is perfect. It\u2019s bras that have been getting it wrong.\u201d \u2014 Bree McKeen  The Aha Moment: Why Evelyn & Bobbie Was Born Bree\u2019s \u201caha\u201d moment came after years of struggling with ill-fitting, uncomfortable bras that failed to deliver both comfort and shape. She realized women deserved more \u2014 bras that felt as good as they looked.  Armed with curiosity, creativity, and a design-thinking mindset, she went from a finance professional to a lingerie innovator, developing prototypes with her dad in their garage before moving to Portland \u2014 home to performance apparel giants like Nike and Adidas \u2014 to access cutting-edge materials and production methods. Her company is named after her grandmother Evelyn, and great-aunt Bobbie, two women who inspired her to blend grace, strength, and ingenuity into everything she creates.  What Makes Evelyn & Bobbie Different Evelyn & Bobbie isn\u2019t just another lingerie line. Bree has created a modern replacement for the 1931 underwire\u2014a patented sling system that supports from below, adapts to every curve, and delivers real lift and separation. Key Innovations: EB Core\u2122 Support Sling \u2013 Replaces underwire with a bonded, 3D support structure. Adaptive Fit System \u2013 Seven easy sizes that fit over 120 body shapes, adjusting to asymmetry and natural movement. Smoothing Construction \u2013 Seamless bonding eliminates bulges and lines under clothing. Inclusive Sizing \u2013 From 28B to 52K, every woman can find her perfect fit. And yes \u2014 they\u2019re gorgeous. Bree\u2019s mission is to make women feel beautiful from every angle, with bras that are as supportive as they are empowering.  The Bras and Undergarments You Need to Know Throughout the episode, Holly and Bree discuss the Evelyn & Bobbie bestsellers and what makes them truly transformative: The Defy Bra & Tank \u2013 A wireless, smoothing, all-day support hero that feels like a second skin. The Beyond Bra \u2013 A seamless, wire-free bra with full support and elegant lift. The Retro Bikini \u2013 The brand\u2019s bestselling brief, designed with invisible seams, four-way stretch, and breathable cotton gusset. The Slip Short \u2013 The secret to smoothing under dresses without chafing or bulk. The Defy Tank \u2013 Holly\u2019s personal favorite, featuring a built-in bra that shapes and lifts under everything from blazers to errands-ready looks. Each piece is designed to move with you, not against you \u2014 and to make getting dressed an act of confidence, not compromise.  What\u2019s Next for Evelyn & Bobbie Bree offers a sneak peek into what\u2019s ahead: A sports bra designed for high-performance support. A \u201cBusty\u201d line for small-band, full-cup fits (coming next year). Future swimwear featuring EB Core\u2122 technology for comfort, support, and sleek design \u2014 without the bulk. A maternity collection for modern mothers who deserve both style and functionality. Evelyn & Bobbie\u2019s design philosophy is \u201cfewer, better things\u201d \u2014 investing in long-lasting, perfected styles rather than chasing trends. With more than 270 fit models and obsessive attention to detail, Bree and her team refuse to release anything until it\u2019s flawless.  Holly\u2019s Takeaway As Holly shares, the right bra is foundational to how we look and feel. Fashion and confidence start underneath \u2014 and when you invest in great fit, you invest in yourself. Evelyn & Bobbie make that easy with thoughtful design, real innovation, and products that deliver what women have been waiting for: comfort, lift, and beauty in one perfect package. Thank You, Bree! Follow Bree and her team at EvelynAndBobbie.com and on Instagram @EvelynBobbie. Shop, learn, and discover the bra that will change your life \u2014 and join the Wire-Free for Life movement.  Wear This Not That is hosted by Holly Katz, your favorite personal stylist and the best fashion friend you never knew you needed. Listen ad-free wherever you get your podcasts, subscribe on YouTube, and shop Holly\u2019s curated picks at www.WearThisNotThat.shop. 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