{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call","description":"What would you do if the product your customers loved the most\u2014the one they buy first, talk about the most, and happily pay premium prices for\u2014was suddenly GONE\u2026 and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month\u2026 her freezers are completely out of beef. Zero inventory. And she won\u2019t have more until 2027. She came to our group coaching call in full-on panic mode: \u201cHow do I keep selling when I don\u2019t have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?\u201d The coaching that followed turned into one of the most powerful conversations we\u2019ve had inside FMS. In this episode, I\u2019m pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear\u2014because even if you don\u2019t sell beef, I promise you\u2026 this conversation is about YOU. We\u2019ll explore: \u2705 Why making assumptions about your customers will keep you stuck \u2705 How scarcity can actually make your product MORE valuable (if you position it right) \u2705 The mindset shift every farmer must make if they want to grow and evolve \u2705 How running out of product might be the very thing that leads to your next breakthrough offer This episode will challenge the way you think about \u201cproblems\u201d in your business\u2014and may just help you see your current roadblock in a totally new way. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"