{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Maureen Waters on Powering Sustainability with Real Estate Data","description":"\ud83c\udfaf&amp;nbsp;The Green Impact Report Quick take: Maureen Waters is redefining what ESG looks like in commercial real estate. From legacy giants like Cushman &amp;amp; Wakefield to her current role as President at Measurabl, Maureen shares the hard-won insights that are helping decarbonize global portfolios \u2014 using data at a scale never seen before. \ud83c\udf93&amp;nbsp;Meet Your Fellow Sustainability Champion  Maureen Waters is President of Measurabl, the most widely adopted sustainability data platform in real estate. With 25+ years across tech, VC, and real estate giants, she leads with a rare blend of strategic rigor and operational clarity \u2014 helping $3 trillion in assets get ESG right. \ud83c\udf31 Breaking Ground on Better Building \ud83e\udde0&amp;nbsp;Key Innovation #1: Democratizing ESG Data with a Freemium Model:  The Challenge: ESG reporting has long been cost-prohibitive for smaller real estate owners. The Solution: Measurabl\u2019s free self-serve platform now enables widespread access to ESG tools. ROI: Expanded inclusivity, compliance readiness, and broader sustainability participation.  \ud83e\udde0&amp;nbsp;Key Innovation #2: Automating Utility Data with AI:  The Challenge: Utility bill collection was inefficient and error-prone. The Solution: Measurabl\u2019s &quot;Bill AI&quot; automates data capture across diverse formats. ROI: Dramatically faster processing, lower labor costs, and higher data accuracy.  \ud83e\udde0&amp;nbsp;Key Innovation #3: Shifting from SaaS to Sustainability Ecosystem:  The Challenge: Fragmented tools couldn\u2019t meet the demands of modern ESG strategy. The Solution: Measurabl evolves into a data ecosystem, serving not just owners but capital markets, insurers, and index providers. ROI: Stronger market positioning and full-spectrum ESG intelligence.  \ud83d\udcac&amp;nbsp;Sustainable Soundbite  &quot;If you're always looking in the rearview mirror, you can't move forward. The future is in how we leverage data to make sustainability scalable.&quot; \u2013 Maureen Waters  \u267b\ufe0f&amp;nbsp;Your Green Building Action Plan Transform your next project with these steps:  This Week: Identify where your ESG workflows still rely on manual utility data. This Quarter: Test a freemium sustainability platform like Measurabl. This Year: Map your real estate ESG data strategy to city and state compliance requirements.  \ud83d\udd17&amp;nbsp;Connect &amp;amp; Learn More \ud83c\udf3f Access full episode resources: Green Building Matters Podcast \ud83d\udcc4&amp;nbsp;Read the transcript  here \ud83d\udc9a Join the Green Building Movement: Link \ud83d\udd17 Connect with Maureen Waters:  LinkedIn Website  \ud83d\udc8c&amp;nbsp;Want More Green Building Insights? Get exclusive tips, expert interviews, and green design tools \u2014 delivered twice a week. \ud83d\udcec Subscribe FREE \u2192 https:\/\/www.greenbuilding.news\/subscribe Green Building Matters, Inc \u00a9 2025 | Good Green Fun. &amp;nbsp; ","author_name":"The Green Building Matters Podcast with Charlie Cichetti","author_url":"http:\/\/gbespodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38574690\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194182405"}