{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"354 - Holiday Email Flows That Sell During Black Friday &amp; Cyber Monday","description":"A shopper finds the perfect gift, adds it to their cart\u2026 and then their phone buzzes, the doorbell rings, dinner\u2019s ready. The moment\u2019s gone. By the time they come back, someone else has won the sale. That\u2019s how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we\u2019re giving your holiday flows a makeover - so they\u2019re tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush. This is part of my BFCM Prep Series, where we\u2019re making sure your marketing is strategic, intentional, and designed to convert \u2014 not just add to the inbox chaos. \ud83d\udc49 Grab my official 2025 BFCM Briefing \u2014 a 15+ page strategic guide serious brands are already using to stay ahead this season: https:\/\/joyjoya.com\/bfcm \ud83d\udca1 In this episode, you\u2019ll learn: \u2728 How to turn your welcome flow into a gifting concierge that converts new subscribers faster \u2728 The key differences between cart and checkout abandonment (and why your strategy should change for each) \u2728 How to make browse abandonment feel helpful, not pushy \u2014 especially for indecisive gift shoppers \u2728 Why the post-purchase flow is your biggest untapped revenue driver during BFCM \u2728 How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales \ud83e\ude99 In the Gold Mine segment, I\u2019m opening up about the challenge of saying what you really mean \u2014 why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships. \ud83d\udc49 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long. Dive deeper with the blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/holiday-email-flows-that-sell-during-black-friday-cyber-monday ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38546845\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194087320"}