{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How AI Is Changing Google Business Profiles (GBP): Expert Insights from Former Google Director Brad Wetherall","description":"Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You\u2019ll Learn  How Google\u2019s AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors  Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what\u2019s holding you back in local search and AI rankings.&amp;nbsp;  https:\/\/www.localseotactics.com\/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here: \ud83d\udcbb https:\/\/www.thegbpexperts.com\/ \ud83d\udcbb https:\/\/www.esquiredigital.com\/ \ud83d\udd17 Helpful Links &amp;amp; Resources \ud83c\udf10 Free GBP Audit Tool \u2013 Instantly check your GBP for issues! https:\/\/www.localseotactics.com\/free-gmb-audit\/ \ud83d\udcbc Need Help With Your SEO? \u2013 Work with our team at Intrycks https:\/\/www.intrycks.com\/ \ud83c\udfa7 More Local SEO Tactics Episodes https:\/\/www.localseotactics.com\/episodes\/ \ud83d\udcd8 Free SEO Guides and Resources https:\/\/www.localseotactics.com\/resources\/ \ud83d\udcde Book a Free SEO Consultation https:\/\/www.localseotactics.com\/contact\/ \ud83d\udcac Submit a Question for the Podcast https:\/\/www.localseotactics.com\/questions\/ \u2705 Subscribe to Local SEO Tactics on YouTube https:\/\/www.youtube.com\/@LocalSEOTactics?sub_confirmation=1 \ud83c\udd95 Watch Our Latest Videos https:\/\/www.youtube.com\/@LocalSEOTactics\/videos \ud83d\udcf2 Follow Us on Social Media https:\/\/www.facebook.com\/LocalSEOTactics https:\/\/www.linkedin.com\/company\/intrycks\/ https:\/\/www.instagram.com\/localseotactics https:\/\/twitter.com\/LocalSEOTactics &amp;nbsp; ","author_name":"Local SEO Tactics and Digital Marketing Strategies","author_url":"https:\/\/www.localseotactics.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38539425\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38539425"}