{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 72: Ultra-Processed Foods, Fear Marketing and the Real Science Behind Joe Wicks Killer Bar","description":"Joe Wicks says his new \u201cKiller Protein Bar\u201d proves how dangerous ultra-processed foods really are. The media says it\u2019s a wake-up call. We say it\u2019s an epic opportunity to discuss the real issue in fear marketing dressed up as health education. In this episode, Dean and Acos cut through the hysteria to expose what\u2019s really going on: \u2022 The truth about ultra-processed foods and what the science actually shows \u2022 Why blaming a single protein bar misses the entire systemic picture \u2022 How the fitness industry weaponises fear for clicks, clout and cash \u2022 The hidden ingredients Joe Wicks \u201cforgot\u201d to mention and where you already eat them daily \u2022 The real health risks that matter: behaviour, context and lifestyle patterns Expect sarcasm, science, and straight talk - no influencer filters, no sensational headlines. Because the real killer isn\u2019t the protein bar. EPIt\u2019s the bullshit we keep swallowing.   ","author_name":"The Art of Performance Podcast","author_url":"https:\/\/sites.libsyn.com\/399845","html":"