{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray","description":"Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of \u201cThe Copy Cure,\u201d and author of \u201cTough Titties,\u201d shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, \u201cOh my gosh, me too.\u201d If you\u2019ve ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights. Laura Belgray is the founder of Talking Shrimp, co-creator of \u201cThe Copy Cure,\u201d and author of \u201cTough Titties.\u201d She\u2019s an award-winning copywriter who\u2019s written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else. In this episode:  How conversational copywriting connects more deeply and converts better than corporate jargon Boosting email performance with subject lines that increase open rates and build curiosity Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques Selling through email with confidence and authenticity, and no pushy tactics required Avoiding common copywriting mistakes that weaken your message and lose your reader\u2019s attention Building trust and loyalty through authentic marketing that celebrates imperfection Strengthening your brand voice so every word sounds unmistakably like you  Connect with Lauren V. Davis here: https:\/\/linktr.ee\/ldaviscreative Connect with Laura Belgray here: Laura\u2019s Website: talkingshrimp.com Buy her book: www.talkingshrimp.com\/book The Copy Cure: thecopycure.com &amp;nbsp; ","author_name":"Real Personal Branding Podcast | Personal Branding, Visibility, Marketing &amp; Business Growth for Entrepreneurs, Keynote Speakers, Authors, Coaches, Consultants &amp; Small Business Owners \u2013 Build Your Audience, Become the Go-To Expert &amp; Grow Your Business","author_url":"https:\/\/www.linktree.com\/realpersonalbrandingpodcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38526325\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/194022475"}