{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 130: The Objection Assassin: Turn Pushback into Profit","description":"Welcome to today\u2019s episode, The Objection Assassin, where Nick Psaila from UpCoach shares how his client Craig stopped folding on price and started closing with confidence\u2014going from losing nearly $300,000 a year to running at 28% profit margins. In this episode, Nick breaks down a practical framework for reframing objections as concerns\u2014and addressing them with clarity, evidence, and value. You\u2019ll get the exact scripts for the five objections that kill most deals (\u201cIt\u2019s too expensive,\u201d \u201cI need three quotes,\u201d \u201cI need to think about it,\u201d \u201cCan you do better on price?\u201d and \u201cOthers are 30% cheaper\u201d)\u2014plus the psychology behind why they work. Through Craig\u2019s story, you\u2019ll see how a great operator (but reluctant salesperson) transformed his conversations: conversion rates jumped from ~20% to 65%, average job value rose 40%, decision time shrank from two weeks to two days, and the business moved from price-apologising to premium positioning. Whether you\u2019re a tradie, consultant, or service professional who hates \u201cselling,\u201d this episode shows how to handle pushback without discounting\u2014so you can protect your margins, win better clients, and lead the sale like a pro. Stay tuned as we unpack the language, mindset, and step-by-step system behind objection handling that actually closes\u2014without being pushy. &amp;nbsp;  All the links:    Got a question or need some help? Ask us at&amp;nbsp;https:\/\/upcoach.com.au\/contact&amp;nbsp;  &amp;nbsp;    Come hang with the team on Facebook&amp;nbsp;https:\/\/www.facebook.com\/upcoachbusiness&amp;nbsp;  &amp;nbsp;    Or on Instagram&amp;nbsp;https:\/\/www.instagram.com\/upcoach.coaching&amp;nbsp;  &amp;nbsp;    Watch over 250 videos on our Youtube Channel &amp;nbsp;https:\/\/www.youtube.com\/channel\/UC2zq7yn5LUyzL2sM1FrwtlA&amp;nbsp;  &amp;nbsp;    Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here:&amp;nbsp;https:\/\/upcoach.com.au\/upologytest\/qsm_quiz\/business-health-check. Best part is... it's completely FREE!   ","author_name":"The Upperlimits Show","author_url":"https:\/\/www.upcoach.com.au\/upcoach-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38522495\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38522495"}