{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 129: The Premium Positioning Play: How to Charge More, Work Less, and Become the Go-To Expert","description":"Welcome to today\u2019s episode, The Premium Positioning Play, where Nick Psaila from UpCoach reveals how one client transformed a business from $530,000 to over $6 million \u2014 not by cutting prices, but by becoming the premium choice in his market. Visit www.upcoach.com.au&amp;nbsp;to learn how to position your business as the authority customers aspire to hire. In this episode, Nick breaks down the exact four-layer positioning system that helped his client, Jonathan, stop competing on price and start winning with authority. You\u2019ll discover how to shift your marketing, qualification, authority, and communication so customers expect \u2014 and are happy \u2014 to pay more. From rewriting taglines that scream value, to using qualification scripts that filter out bargain hunters, Nick explains the psychology and system behind attracting high-value clients who respect your expertise and results. You\u2019ll also learn how premium positioning isn\u2019t about being expensive \u2014 it\u2019s about being valuable in a way that makes price irrelevant. Jonathan\u2019s story proves that when you stop racing to the bottom and start positioning to the top, everything changes \u2014 your margins, your reputation, and your mindset. Whether you\u2019re a tradie, consultant, or creative professional tired of justifying your worth, this episode will help you master the art of commanding premium prices \u2014 and building a business that runs on authority, not discounting. Stay tuned as Nick uncovers how to stop competing\u2026 and start dominating. &amp;nbsp;  All the links:    Got a question or need some help? Ask us at&amp;nbsp;https:\/\/upcoach.com.au\/contact&amp;nbsp;  &amp;nbsp;    Come hang with the team on Facebook&amp;nbsp;https:\/\/www.facebook.com\/upcoachbusiness&amp;nbsp;  &amp;nbsp;    Or on Instagram&amp;nbsp;https:\/\/www.instagram.com\/upcoach.coaching&amp;nbsp;  &amp;nbsp;    Watch over 250 videos on our Youtube Channel &amp;nbsp;https:\/\/www.youtube.com\/channel\/UC2zq7yn5LUyzL2sM1FrwtlA&amp;nbsp;  &amp;nbsp;    Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here:&amp;nbsp;https:\/\/upcoach.com.au\/upologytest\/qsm_quiz\/business-health-check. Best part is... it's completely FREE!   ","author_name":"The Upperlimits Show","author_url":"https:\/\/www.upcoach.com.au\/upcoach-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38520140\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38520140"}