{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"522. Turn Podcast Episodes into Clients with Stephan Spencer","description":"\ud83d\udea8Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable\u2014even if your download numbers are laughably low. \ud83c\udfaf Inside the episode: \u2022 The lazy podcaster\u2019s guide to turning transcripts into SEO machines \u2022 How to clone your content with the \u201cEvil Twin\u201d strategy \u2022 Why your client interviews should be stealth case studies \u2022 The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn\u2019t matter. If you\u2019re podcasting without a strategy, you\u2019re podcasting blind. \u25b6\ufe0f Listen now. Your podcast deserves better than page 9 of Google. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/522. ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38503530\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196490735"}