{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Should You Copy or Innovate?","description":"Should you try to stand out or fit in\u2014and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don\u2019t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly\u2014power is subtle Why You Should Listen The strange power of standing out\u2014even if you\u2019re secretly terrified of being in the spotlight How to reap the rewards of success without ever going on camera (let your voice do the work) The single broadcasting mistake keeping you shouting into the void\u2014and how to rise above the crowd Why \u201cfitting in\u201d could be strangling your podcast\u2019s influence ... and the simple way to break free The forbidden shortcut: Skip years of trial and error by hijacking proven podcasting best practices How exposing a tiny flaw (not a trainwreck) makes listeners addicted to your show The overlooked law that lets average podcasters appear like industry \u201cgiants\u201d Why trying to be the opposite of everyone else is a sucker\u2019s trap ... here\u2019s what to do instead The sad but true reason most wild innovators crash and burn (and how you can win by playing it smarter) The subtle art of \u201ccopying and twisting\u201d ... how to profit by borrowing and bending what already works How a musician\u2019s dirty secret can explode your audience size and keep you in control Why some podcasts get showered with fame while others languish ... unseen and unloved The little-known move podcast pros use to engineer unforgettable interviews (even before hitting record) How to use envy and authority to magnetize high-value listeners (without looking desperate) The real way to get noticed\u2014without bragging, oversharing, or burning yourself out on social media Episode Timestamps [00:00] Have you ever seen a Prius with a \u201cdrill baby, drill\u201d bumper sticker? Why David Hooper relates to contradictory identities\u2014and what that reveals about podcasting. [00:01:16] \u201cWe\u2019re raised to fit in with the crowd\u2026\u201d The bold argument for standing out as a podcaster\u2014and why doing things your own way can be a double-edged sword. [00:02:35] The music industry myth: Why \u201cnot doing what everybody else is doing\u201d could actually backfire in podcasting (and what tuning guitars has to do with your podcast). [00:04:24] Should you break all the podcasting rules? The surprising truth about best practices and why copying others might be your secret weapon. [00:04:48] The controversial debate: Are pre-interviews for guests a waste of time, or the key to a better show? David reveals what thousands of episodes have taught him. [00:06:37] From producing 200+ audiobooks to pioneering web audio before Spotify\u2014how David\u2019s unique background shapes his podcasting voice (and why it matters for you). [00:07:41] The Tesla and the Rolex: Why you don\u2019t need to \u201cshowcase\u201d your unique value, and what really makes you stand out to your audience. You want these links ... Subscribe to Build a Big Podcast See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter \u200b Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here \u2013 it's free and you can unsubscribe at any time with a single click.\u200b Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program) ","author_name":"Big Podcast Playbook - Grow Your Podcast. Build Your Audience.","author_url":"https:\/\/podcast.bigpodcast.com\/","html":"