{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede","description":"Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede   Nobody wakes up on Black Friday excited to read 200 emails \u2014 they\u2019re excited to find something they love. But when every subject line is screaming \u201cSALE!\u201d and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete. And yet, some brands do break through. They get the clicks, the sales, the attention \u2014 not because they\u2019re louder, but because they\u2019re smarter. In this episode, I\u2019m sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber\u2019s inbox. This episode is part of my BFCM Prep Series, where we\u2019ll make sure your holiday campaigns are strategic, intentional, and designed to convert \u2014 not just contribute to inbox chaos. \ud83d\udc49 Grab my official 2025 BFCM Briefing \u2014 a 15+ page guide serious brands are already using to plan their holiday campaigns: https:\/\/joyjoya.com\/bfcm \ud83d\udca1 In this episode, you\u2019ll learn: \u2728 Why timing is just as important as subject lines \u2014 and how to test it now \u2728 How to write subject lines that sound like you (and not everyone else) \u2728 The simple design tweaks that make your emails instantly scannable \u2728 Why curated merchandising beats generic sitewide discounts \u2728 How a clear point of view makes your campaign more memorable and compelling And in the Gold Mine segment, I\u2019m getting real about the long game of marketing \u2014 why it\u2019s so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life. \ud83d\udc49 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand. Dive deeper with the blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/how-to-make-your-black-friday-emails-stand-out-in-the-inbox ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38459910\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/193802325"}