{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"More Buzz, Less Booze: Molly Fienning on Mindful Drinking and Building a Brand for the Sober Curious","description":"Join Sujean in the studio for a conversation with Molly Fienning, a serial entrepreneur who is reframing our relationship with alcohol. Molly is the co-founder of Sipland, a drinks-obsessed consultancy that is helping companies and consumers make sense of the booming $13B no- and low-alcohol market through experiences, drinks curation, and content. Molly previously co-founded Babiators, the stylish sunglasses and accessories brand for kids; and Red Clay, a line of premium Southern-inspired hot sauces. From majoring in computer science at Harvard (where she and Sujean first met) to building three very different - and thriving - companies, Molly shows us what\u2019s possible when you trust your intuition. In this thought-provoking episode of Alchemy Social, Sujean and Molly chat about: How Sipland helped organize the world\u2019s first 100% non-alcoholic Octoberfest (\u201cNo-toberfest\u201d) in Boston, and how you can get tipsy drinking zero-proof cocktails; The rise of the no- and low-alcohol and sober-curious movement, and how brands are responding; Why consumers (and companies) are craving richer, more meaningful in-person experiences; The surprising ways motherhood and entrepreneurship go hand-in-hand; and Why listening might just be the ultimate superpower for success. Whether you\u2019re starting a business, interested in hospitality, or rethinking your relationship with alcohol, this conversation will inspire you. Follow Molly and Sipland on Instagram: \u2022 Molly \u2013 @mollyfienning \u2022 Sipland \u2013 @sipland.co Follow Sujean and Alchemy Social: \u2022 Instagram \u2013 @sujeansong \u2022 YouTube \u2013 @sujeansong \u2022 Newsletter \u2013 Alchemy Social \u2022 Linktree \u2013 linktr.ee\/sujeansong Thanks for being here. I\u2019d love to stay connected, so please subscribe, and share this episode with a friend. Yours, Sujean ","author_name":"Alchemy Social with Sujean","author_url":"https:\/\/sites.libsyn.com\/584085","html":"