{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 93: The forces shaping consumer demand with Oksana Sobol of Clorox","description":" \u201cSmaller households mean different product configurations, different product features, different ways of taking them to market\u2026 Even the fact of the aging population emphasizes certain categories and new benefits that these older consumers will desire. So, these forces point to new pockets of opportunity.\u201d  In this episode of Retail Sound Bites, we welcome Oksana Sobol, consumer insights lead at Clorox, for a timely discussion on the forces shaping consumer demand. Oksana unpacks how economic volatility, shifting demographics, and evolving attitudes are redefining what and how consumers buy. From the rise of single-person households to the priority of time, she shares actionable insights for CPG, retail, and manufacturing leaders navigating today\u2019s complex landscape. Have a topic you\u2019d like us to cover? Contact us at&amp;nbsp;Kantar\u2019s Retail Sound Bites Podcast. Contact Barry:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn Contact Rachel:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn   Amazon_Grocery_Private_Brand_Pantry.jpg (3735\u00d75600)   How Aldi revamped its social media strategy \u2014 and why it\u2019s working | Grocery Dive   OpenAI takes on Google, Amazon with new agentic shopping system | TechCrunch   https:\/\/www.retaildive.com\/news\/retail-beauty-sephora-product-incentivized-reviews\/761081\/   https:\/\/www.cnbc.com\/2025\/09\/14\/amazon-product-reviews-ai-customers-online-shopping.html   https:\/\/www.modernretail.co\/technology\/tiktok-is-talking-to-brands-like-its-a-grocer-now\/ ","author_name":"Retail Sound Bites","author_url":"https:\/\/retailiq.kantar.com\/retail-sound-bites","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38429180\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38429180"}