{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Veteran Journalist Thomas E. Weber on Weather Literacy as a Form of Strategic Business Intelligence","description":"It\u2019s raining, it\u2019s pouring, what vital business intelligence are you ignoring? The next explosive area of business opportunity and risk may well be weather forecasting.  The opportunity will accrue to those owners and entrepreneurs who understand that a new era of meteorology has dawned and view weather forecasting as an inextricable form of business intelligence. The risk is that myopic executives may cling to the mistaken notion that weather forecasts \u2014 \u201cnotoriously inaccurate\u201d \u2014 are only about what to wear, how the morning commute might be impacted, and if they should bring along an umbrella when the go outside. In his new book, Cloud Warriors: Deadly Storms, Climate Chaos\u2015and the Pioneers Creating a Revolution in Weather Forecasting, veteran journalist Thomas E. \u201cTom\u201d Weber debunks two prevalent myths: 1.) That weather forecasts are frequently way off, and 2.) That the weather doesn\u2019t have an impact on almost every company, directly or indirectly. Tom is the former executive editor at TIME who oversaw the magazine\u2019s cover stories and feature journalism. Earlier in his career, he served as a technology reporter, columnist, and bureau chief at The Wall Street Journal. Powered by artificial intelligence, machine learning, and the internet of things, weather forecasting \u2014 even micro forecasts confined to small geographic areas \u2014 has become vastly more accurate. Importantly, better forecasting saves lives by correctly predicting threatening hurricanes, tornadoes, wildfires, and floods well in advance and preventing catastrophic damage to vital infrastructure. Savvy companies \u2014 big and small \u2014 are already investing in weather intelligence, and the imperative for those who have yet to get on board will only grow in the years ahead. [Be sure to visit Tom Weber\u2019s website here.] Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Thomas E. Weber, Cloud Warriors: Deadly Storms, Climate Chaos\u2015and the Pioneers Creating a Revolution in Weather ForecastingPosted: October 6,, 2025 Monday Morning Run Time: 1 hour and 3 minutes Episode: 14.18 POPULAR EPISODES: Bulk Up Your Business Muscles with These Proven Retail Strategies Discover the Unlimited Power of Mastering Intentions: How You Can Transform Your Professional and Personal Life Marcy Syms Shares the Legacy and Lessons of Her Family\u2019s Pioneering Fashion Chain ","author_name":"Monday Morning Radio","author_url":"http:\/\/mondaymorningradio.libsyn.com","html":"