{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead)","description":"Episode 240: The Meta Andromeda Update - Why Your Facebook Ads Stopped Working (And What To Do Instead) Meta just launched its biggest algorithm update in years! If your ads started tanking in August, Andromeda could be the reason. In this game-changing episode, Smart Marketer\u2019s agency director, Pep Hufen, reveals how Andromeda is reshaping the ad platform from the ground up and what you must do to stay ahead. \u201cThink of it as Meta completely rebuilding the engine of a car while you are still driving it.\u201d \u2013 Pep Hufen Episode Description Are your Meta ads underperforming lately? You're not alone. In this episode, Pep Hufen breaks down Meta\u2019s new Andromeda update; an overhaul of the Facebook Ads engine that\u2019s leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape. With millions in monthly ad spend under management, Pep shares real case studies, what\u2019s actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025. You Will Learn:   What the Andromeda update is (in plain English)   Why your old campaign structure no longer works   How creative portfolios, not single ads, are now key   The new rule for campaign consolidation (and why it works)   Why broad targeting and data density matter more than ever   How to prevent Meta from wasting budget on repeat customers   Four action steps to future-proof your Meta ad strategy   Links &amp;amp; Resources   Smart Marketer \u2013 smartmarketer.com   Smart Marketer Courses \u2013 smartmarketer.com\/courses   Omnisend Email &amp;amp; SMS platform we recommend - &amp;nbsp;(Use code SMART for 50% off first 3 months)   Follow Pep on Instagram \u2013 @pep_hufen   Want help implementing? Contact Smart Marketer Agency   Timestamps (Chapters) 00:00 \u2013 Introduction: Meet Pep &amp;amp; The Meta Shake-Up 02:12 \u2013 What Is Andromeda? Meta\u2019s New Ads Retrieval System 03:58 \u2013 Advantage+ Is Now Default: Autopilot Mode Activated 04:46 \u2013 Creative Portfolios &amp;gt; Ad Variations 05:41 \u2013 Campaign Structure Overhaul: One Campaign Per Offer 06:39 \u2013 Why Consolidation Is King &amp;amp; ABOs Are Out 07:27 \u2013 Case Study: How Clean East Dropped CPAs by 35% 08:23 \u2013 Caution: Andromeda May Kill Your New Customer Acquisition 09:13 \u2013 The Fix: Add Exclusions for Site Visitors &amp;amp; Customers 10:03 \u2013 Four Things You Must Do Now (Creative, Structure, Backend) 11:00 \u2013 Final Thoughts: Volume, Variety, and Velocity Win in 2025 11:59 \u2013 Outro: Subscribe, Share, and Serve the World Unselfishly Your Engagement Matters Thank you for tuning in! This podcast thrives because of your support. If you got value from today\u2019s episode, please:   Leave a 5-star review on Apple Podcasts \u2013 Click Here   Share this episode on social and tag us with #WeOutHere   Got feedback? Email us at support@smartmarketer.com   Serve the World Unselfishly and Profit! ","author_name":"The Smart Marketer Podcast","author_url":"https:\/\/smartmarketer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38423725\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38423725"}