{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"521. From Hobby to Empire: A Case Study with Greg Merrilees","description":"While everyone\u2019s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority\u2014not just pretty websites. Learn the exact architecture that beats AI Overviews and Google\u2019s traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/521. ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38420840\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/196490725"}