{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 217: What 5 STR Owners Changed in Their Marketing\u2014And the Direct Booking Results They Saw","description":"You don\u2019t have to stay stuck on the OTA hamster wheel. \ud83d\udc4f In this episode, I\u2019m pulling back the curtain on real short-term rental owners who decided enough was enough\u2014and took control of their marketing. You\u2019ll hear from five amazing hosts who implemented the exact strategies I teach inside STR Marketing Bootcamp and saw direct booking results they didn\u2019t think were possible: \u2728 Kathleen in the Poconos, who clarified her guest avatar (big groups celebrating milestones) and used content pillars to launch a direct booking site. \u2728 April in Lake Tahoe, who leaned into lifestyle photography and a referral-only model to position her co-hosting business as exclusive. \u2728 Debra in Blue Ridge, GA, who branded her cabins as the dog-devoted stays and booked three guests through her site in the very first week of email funnels. \u2728 Jess in Northern Michigan, who turned a great visual brand into a marketing system with email and social\u2014without burning out. \u2728 Nolan, who grew from a Caribbean villa to a boutique hotel in Utah, using story-driven marketing to book his biggest stay yet: over $30K. \ud83d\udc49 Every single one of them started with the same foundation: STR Marketing Bootcamp. If you\u2019re ready to:   Nail your guest avatar so your content actually attracts the right people    Build a direct booking engine with email marketing that works while you sleep    Position your brand so guests happily pay more    \u2026then Bootcamp is where you need to be. \u26a0\ufe0f Doors close October 1. Don\u2019t wait. Join us here: https:\/\/www.theweberco.com\/str-marketing-bootcamp&amp;nbsp; &amp;nbsp; Meet Today\u2019s Guests &amp;amp; Connect With Them \u2728 April \u2013 Modern Mountain Vacations \ud83d\udccd Lake Tahoe, CA &amp;amp; NV | Boutique STR consulting &amp;amp; co-hosting business \ud83d\udd17 Follow along: @modernmountainvacations | www.modernmountainvacations.com \u2728 Kathleen \u2013 Discovered in Travels \ud83d\udccd Poconos, Pennsylvania | Short-term rental business &amp;amp; travel experiences \ud83d\udd17 Follow along: @discoveredintravels | www.discoveredintravels.com \u2728 Jess \u2013 Wander North Rentals \ud83d\udccd Traverse City, MI | Real estate expert specializing in STR investments \ud83d\udd17 Follow along: @wander.north.rentals | www.wandernorthrentals.com\/links \u2728 Debra \u2013 Shiny Apple Cabins \ud83d\udccd Blue Ridge, GA | Dog-friendly mountain view &amp;amp; creekside cabins with private dog park \ud83d\udd17 Follow along: shinyapplecabins.com | Instagram: @shinyapplecabins \u2728 Nolan \u2013 Caribbean Vista + Boutique Hotel \ud83d\udccd Roat\u00e1n, Honduras &amp;amp; Southern Utah | Luxury villa + boutique hotel co-hosting \ud83d\udd17 Follow along: @caribbeanvista ","author_name":"Branded &amp; Booked","author_url":"https:\/\/anchor.fm\/astoldbyus","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38400175\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38400175"}