{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S9 Ep29 ELECTRICAL BANANA VINTAGE: Desir\u00e9e Fors, founder and vintage curator - on knowing when to pivot in your business, and building community through Instagram Live sales.","description":"On today\u2019s show, we\u2019re chatting with Desiree, founder of Electrical Banana Vintage. Her obsession with vintage started at a very young age, growing up in NYC where she kept herself occupied by playing 'store' while her mom attended college classes. Eventually, she got a job working at Nashville's oldest vintage shop, The Hip Zipper, and after three years learning the ropes and getting encouragement from the owner to follow her dreams, Desiree decided to take the leap and start her own vintage business. She has great advice to share about pivoting in your business, and has taken Electrical Banana Vintage through several iterations, now finding she enjoys to sell and build community on Instagram live shows. I\u2019ll let her tell you all about it \u2013 let\u2019s dive right in! DISCUSSED IN THE EPISODE:  [3:19] Desiree grew up playing dress-up and store as a child [6:21] What thrifting was like in 1990s New York City&amp;nbsp; [10:36] She managed several small businesses in Nashville [15:16] Lessons learned about running a business while working at the Hip Zipper [20:24] Why Desiree opened a brick-and-mortar, but pivoted and closed it [26:05] Staying open-minded and pivoting when you need to [26:34] How to make social media work for you and your business [34:53] How to define your brand as a reflection of your personal style [40:59] Nashville's vintage scene has exploded to nearly 100 shops [43:38] Favorites from Desiree's personal vintage collection  EPISODE MENTIONS:&amp;nbsp;  Electrical Banana Vintage @electricalbananavintage Etsy page  Hip Zipper Mellow Yellow Payton Dale Ellie Monster  Black Shag Vintage Screaming Mimi\u2019s&amp;nbsp;  How to navigate vintage wholesale on Pre-Loved My Best Vintage Life Live True Vintage Sonic Wave Vintage Irreverent Finery Leelee Roos Vintage  LET\u2019S CONNECT:&amp;nbsp;  \ud83d\udcf8Instagram: @emilymstochl \ud83d\udc26Threads: @emilymstochl \ud83c\udfa5TikTok: @emilymstochl \ud83d\udce7 Substack: https:\/\/prelovedpod.substack.com\/&amp;nbsp; \ud83c\udfa7Patreon: https:\/\/www.patreon.com\/prelovedpod&amp;nbsp;  SPECIAL THANKS:&amp;nbsp; A special thanks goes out to my Patron Insiders \u2013 your support makes Pre-Loved Podcast possible!  Patty Weber Kathy Brand Lisa of Queenie &amp;amp; Pearl KT&amp;nbsp; Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura     ","author_name":"Pre-Loved Podcast with Emily Stochl","author_url":"http:\/\/emilymstochl.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38388305\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/193554435"}