{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#39: The 3-Phase Marketing Formula That Works Every Time","description":"Get free marketing videos from Don every week at WeeklySoundbite.com   Too many brands skip straight to \u201ccontent\u201d and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You\u2019ll learn the 3 key campaign phases, how to craft \u201csurvival\u201d sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale.   Don breaks down the \u201cHouse\u201d metaphor, then walks through a real case study he did for YNAB (You Need A Budget), a budgeting app that simplifies spending decisions, including the 5 curiosity sound bites that move people from \u201cworried about money\u201d to \u201cgood with money.\u201d You\u2019ll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can\u2019t ignore and your team can finally execute.   --   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!   Get good with money at YNAB.com. ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"