{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Leading Change Without a Burning Platform: How Bret Snyder is Reigniting Growth at W. L. Gore & Associates","description":"How do you create a sense of urgency when there\u2019s no crisis?   In this episode of the Lean Focus Podcast, Damon Baker sits down with Bret Snyder, CEO of W. L. Gore & Associates, to explore what it takes to lead transformation inside one of the world\u2019s most admired companies \u2014 when everything looks fine from the outside. For decades, Gore thrived on its legendary innovations like GORE-TEX\u00ae Fabric and built a culture admired around the world \u2014 nimble, accountable, and deeply customer-focused. But by 2020, growth was slowing, decision-making had become cumbersome, and Gore was over-reliant on one materials set while lagging behind U.S. GDP growth. There wasn\u2019t a consistent downward trend \u2014 just a slow drift and a growing concern from leadership about future relevance. Bret shares how he stepped into his first CEO role, embraced humility, and led Gore\u2019s transformation by: Recognizing the dangers of success when it breeds complacency,  Reconnecting the organization to its roots of innovation, agility, and customer obsession,  Addressing over-dependence on a single material science capability and unlocking new growth engines,  Introducing the Gore Business System \u2014 lean principles tailored to Gore\u2019s unique culture,  Building alignment without tearing down the company\u2019s proud legacy This is a story of stewardship, courage, and leadership at the highest level \u2014 driving change, restoring focus, and painting a bold picture of the future when there\u2019s no obvious burning platform. If you\u2019re a CEO, senior leader, or business strategist, this episode is a must-listen. Listen now and learn how Bret Snyder is redefining what transformation looks like when \u201cgood\u201d just isn\u2019t good enough.   Full Transcript: https:\/\/leanfocus.com\/wp-content\/uploads\/2025\/09\/Lean-Focus-Pocast_Episode-02_Bret-Snyder.txt    www.leanfocus.com   ","author_name":"Lean Focus Podcast","author_url":"https:\/\/leanfocus.com","html":"