{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bringing Dental Marketing In-House with Jaclyn Nona of Clever Dental Co.","description":"Marketing doesn\u2019t have to be expensive, complicated, or outsourced to a big agency that doesn\u2019t know your patients, your community, or your vibe. In this episode of Breath of Fresh Air, we sit down with Jaclyn Nona, founder of Clever Dental Co, to talk about how dental practices can bring marketing in-house, empower their teams, and build real, authentic connections with patients. Jaclyn\u2019s path into dentistry wasn\u2019t planned \u2014 but after years of experience in front office roles, billing, and treatment coordination, she discovered a passion for marketing. With the support of her practice owners, she launched Clever Dental Co: a creative and educational platform that teaches dental teams how to own their marketing strategy without relying on cookie-cutter agencies. In this episode, you\u2019ll hear: Jaclyn\u2019s journey from journalism and marketing student to dental marketing leader. Why \u201cdo nothing,\u201d \u201coutsource it,\u201d or \u201cDIY without guidance\u201d aren\u2019t the only options for practice marketing. How Clever Dental Co helps teams learn branding, community engagement, Canva design, social media, and ground marketing through hands-on courses and resources. The cultural and financial ROI of in-house marketing: stronger patient loyalty, better treatment acceptance, and a more energized team. Practical examples of affordable campaigns that actually work \u2014 from boxed lunches for teachers to spotlighting staff achievements. Why authentic, scrappy, and patient-centered marketing beats polished stock images every time. Whether you\u2019re a practice manager, dentist, or office team member, this conversation will leave you with simple, actionable ideas to grow your practice from the inside out. Connect with Jaclyn & Clever Dental Co: \ud83c\udf10 Website: https:\/\/www.cleverdentalco.com \ud83d\udcf8 Instagram: @cleverdentalco \ud83d\udcd8 Facebook: Clever Dental Co Thank You to Our Sponsor This episode is sponsored by Frontier Dental Supply \u2013 the partner we trust in our own practices for smarter supply strategies and cost savings. Use promo code FDBOFA for savings on your first order! ","author_name":"Breath of Fresh Air Dental Podcast","author_url":"https:\/\/sites.libsyn.com\/506053","html":"