{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Smarter Way to Grow Online Revenue \u2014 Turning More Visitors into Customers","description":"Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and  a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers. Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments \u2014 also known as A\/B testing.&amp;nbsp;  By testing version \u2018A\u2019 of a webpage against version \u2018B,\u2019 Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers. Surefoot\u2019s signature methodology is what it calls the \u201cRevenue Friction Roadmap,\u201d a structured way to uncover what potential customers are thinking but not saying out loud. While most optimization experts aim for a 20\u201325% bump, Brian\u2019s clients often see nearly double that impact: a 40\u201344% increase in sales from existing site visitors. Even minor tweaks, Brian explained \u2014 backed by hard data \u2014 can deliver game-changing results. On this week\u2019s episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Brian Schmitt, Surefoot Posted: September 29, 2025 Monday Morning Run Time: 52:45 Episode: 14.17 RELATED EPISODES:    Nine Out of Ten New Online Retailers Never Make Their First Sale    UX is the Most Powerful Differentiator in Today\u2019s Highly Competitive Business World    Yes, She is Crazy \u2014 Crazy Like a Fox, Helping Online Brands Achieve Impressive Results   ","author_name":"Monday Morning Radio","author_url":"http:\/\/mondaymorningradio.libsyn.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38347105\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/193547585"}