{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 92: NeuroAI &amp; The Future of Consumer Choice with Dr. A. K. Pradeep","description":"What happens when neuroscience meets AI in the world of CPG?  We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the&amp;nbsp;nonconscious mind&amp;nbsp;and&amp;nbsp;large language models&amp;nbsp;are transforming innovation, marketing, and product development. \ud83c\udfa7&amp;nbsp;In this episode, you\u2019ll hear:  Why \u201cthe action is in the nonconscious\u201d\u2014and how uncovering hidden consumer desires leads to breakthrough innovation. How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space. Why LLMs (like ChatGPT) are more like the human brain than you think\u2014and how brands can \u201cseduce and persuade\u201d algorithms for better findability and engagement. The future of Desire Labs and what it means for legacy brands and challenger startups alike.  \ud83d\udca1&amp;nbsp;Favorite quote:  \u201cThe action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies.\u201d \u2014 Dr. Pradeep  If you\u2019re passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you! Have a topic you\u2019d like us to cover? Contact us at&amp;nbsp;Kantar\u2019s Retail Sound Bites Podcast. Contact Barry:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn Contact Rachel:&amp;nbsp;Email&amp;nbsp;|&amp;nbsp;LinkedIn  https:\/\/www.retaildive.com\/news\/best-buy-builds-retail-media-in-store-takeovers-sports-deals\/760606\/  https:\/\/www.forbes.com\/sites\/brucejapsen\/2025\/09\/22\/as-glp-1-drugs-take-off-walmart-expands-specialty-pharmacy-delivery\/  https:\/\/www.cnn.com\/2025\/09\/23\/business\/amazon-fresh-stores-uk-close-intl  https:\/\/www.restaurantbusinessonline.com\/financing\/where-are-fast-food-customers-going-check-out-grocery-store  https:\/\/www.foodnavigator-usa.com\/Article\/2025\/09\/02\/the-future-of-packaging-data-storytelling-engagement\/?utm_source=newsletter_daily&amp;amp;utm_medium=email&amp;amp;utm_campaign=03-Sep-2025&amp;amp;cid=DM1231868&amp;amp;bid=783426202  https:\/\/adage.com\/brand-marketing\/aa-four-ways-brands-handle-value-dilemma\/ ","author_name":"Retail Sound Bites","author_url":"https:\/\/retailiq.kantar.com\/retail-sound-bites","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38343725\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38343725"}