{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Encore: Universal Principles for Creating Legends with Gair Maxwell","description":"  It wasn\u2019t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.   And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.   Tune in for more on:  Why statistics alone aren\u2019t enough to make a sale  How to create conversations that release oxytocin  The 3 acts every story needs  Examples of compelling medical device stories that sell    Resources from this episode:&amp;nbsp;  Get the free MedTech Talk Tracks for Action   Big Little Legends: How Everyday Leaders Build Irresistible Brands   Social Media:&amp;nbsp;   Connect with Gair on LinkedIn  Connect with Zed on LinkedIn  ","author_name":"Medical Sales Accelerator","author_url":"https:\/\/www.medicalsalesaccelerator.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38341085\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/2e378f\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/193434830"}