{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Age of the Savvy Media Buyer (with Darrick Li)","description":" Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention.  &amp;nbsp;  This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38322425\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38322425"}