{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"333 Finding Your Farm's Gateway Offer","description":"Most farmers try to push the \u201cbig sale\u201d first\u2026 but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer\u2014a key piece of your sales funnel that many farms overlook. You\u2019ll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You\u2019ll discover:   What a gateway offer is (with examples for veggie, meat, flower, and value-added farms)   Why small, low-risk products are often your most powerful marketing tool   How to position and promote your gateway item online and at the farmers market   What to do after a customer buys it to lead them deeper into your product ladder   A mindset shift that will help you stop seeing small sales as a loss\u2014and start seeing them as an investment   Thank You to Our Podcast Sponsors: Local Line: Local Line&amp;nbsp;is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started:&amp;nbsp;www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming!&amp;nbsp;Farm Marketing School&amp;nbsp;is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up &amp;amp; optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting &amp;amp; using customer testimonials effectively \ud83d\udd0d Auditing &amp;amp; improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49&amp;nbsp;www.mydigitalfarmer.com\/fms&amp;nbsp;(Cancel anytime!) Helpful Links: What email provider do I use?&amp;nbsp;I recommend Kit.com&amp;nbsp;(formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools.&amp;nbsp;Use my affiliate link! \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f&amp;nbsp; Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38317260\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/38317260"}