{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S9 Ep28 CHEERIO COLLECTIVE: vintage market & event space - Lureena Thompson on what it really takes to sustainably bring a small business to life, one stone at a time.","description":"This episode is brought to you by ThredUp \u2014and big news: their tech just got a serious upgrade, go check it out! Plus, new customers get 50% off and free shipping when you use the code: PRELOVEDPOD. On today\u2019s show, we\u2019re chatting with Lureena Thompson, a comedian, actor and artist in Los Angeles, who opened the Cheerio Collective in Highland Park this spring. It\u2019s a vintage store by day \u2013 utilizing a curated \u201crent-a-rack\u201d collective concept, and a live event space by night \u2013 and Lureena self-admits she\u2019s doing SO MUCH, and that you should stop by to tell her in-person to stop and drink some water. This is a really honest and authentic chat about what it takes to bring a store and event venue to life. A major highlight of the Cheerio Collective is a breathtaking 1,200 square foot mosaic floor that Lureena designed and installed herself utilizing remnant offcuts of natural stones such as marble, granite, quartz and travertine. Creating it was a labor of love, that underscored Lureena\u2019s commitment to using sustainable practices and recycled materials in her business. The creation of the mosaic floor created a significant buzz, both within the Highland Park neighborhood, and online. The documentation of the entire renovation captivated a wide audience and amassed millions of social media views that created a huge anticipation for Cheerio to open. I\u2019ll let Lureena tell you the rest! \u2013  let\u2019s dive right in! DISCUSSED IN THE EPISODE: [4:19] Lureena has thrifted her whole life, and has noticed how much more popular secondhand has become in recent years. [8:39] How Lureena got into selling vintage. [10:43] Things really got started when they found the studio space that would become the Cheerio Collective. [14:19] First, she took on a major renovation and designed and installed a 1,200 square foot mosaic floor utilizing remnant offcuts of natural stones. [18:11] Sharing the 3-month renovation journey on social media. [23:20] An honest and authentic chat about opening a small business vs. expectations [26:39] Why they\u2019ve landed on a rent-a-rack, vintage collective, and market model. [32:35] Advice about pricing and running a sustainable business [38:29] Lureena\u2019s personal style and favorite pieces. EPISODE MENTIONS:  @cheeriocollective Cheerio Collective Mosaic floor work-in-progress Dresscue Dresscue on Pre-Loved Podcast The Crowd Went Wild  Cheerio Collective events calendar Juju of ANJU and Luca Essentials LET\u2019S CONNECT:  \ud83d\udcf8Instagram: @emilymstochl \ud83d\udc26Threads: @emilymstochl \ud83c\udfa5TikTok: @emilymstochl \ud83d\udce7 Substack: https:\/\/prelovedpod.substack.com\/  \ud83c\udfa7Patreon: https:\/\/www.patreon.com\/prelovedpod  SPECIAL THANKS:  A special thanks goes out to my Patron Insiders \u2013 your support makes Pre-Loved Podcast possible! Patty Weber Kathy Brand Lisa of Queenie & Pearl KT  Lydia Welp Michael A. Megan Morris Jennifer Alana Rivero Jerrica Yasumura ","author_name":"Pre-Loved Podcast with Emily Stochl","author_url":"http:\/\/emilymstochl.com\/","html":"