{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Advocacy, Women in HVACR, and the Future of Contracting with Colleen Keyworth | Good Contractor Podcast","description":"This week, John Talman and Luke Hansen sit down with Colleen Keyworth, marketing director at Online-Access, international advocate, and past president of Women in HVACR. From getting fired at her family\u2019s plumbing and heating business to becoming a global voice for contractors, Colleen shares her unexpected journey into sales, leadership, and advocacy. Whether you\u2019re a contractor, business owner, or advocate for the industry, this conversation is packed with laughter, perspective, and actionable lessons. Key Takeaways: The Value of Odd Jobs: Early struggles taught Colleen the importance of structure and the hidden value of a steady 9-to-5. Social Media\u2019s Double-Edge: While it expands reach, social media has also made contractors more short-term focused and \u201cfickle.\u201d Advocacy Matters: Younger contractors must step into state-level associations where codes and regulations are shaped\u2014or risk having decisions made without them. Global Perspective: Women\u2019s trade organizations not only help recruit talent but also boost retention and create essential peer support worldwide. Visibility Drives Change: Showcasing women in leadership and technical roles is key to inspiring the next generation in the trades. ","author_name":"Good Contractor","author_url":"https:\/\/sites.libsyn.com\/512653","html":"