{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Wireless Bras & Comfort-First Lingerie | Ep 266","description":"What's the one thing that literally shapes how your clothes look and how you feel every single day? Your bra. Your bra can be your fashion bestie, and we'll show you how. #yyyaasssss \u25b6\ufe0f Watch this episode of Holly in action on our YouTube channel. That would be fab. And please consider subscribing to get new videos every single week! You're in luck, because this week on the Wear This Not That Podcast, Holly is breaking down the latest trend you cannot ignore\u2014wireless bras and comfort-first lingerie.   Whether you've already jumped on the wireless train or if you need more convincing, fashion fact: underwire is no longer the only game in town, and the fashion industry has finally caught up with what women really want: support, inclusivity, and comfort that doesn\u2019t compromise style. #TRUTH   \ud83c\udf89 In This Episode: \u2022 The Bra Evolution: From scratchy training bras to Victoria\u2019s Secret push-ups of the 90s, Holly shares her own bra journey and how the industry has shifted.   \u2022 Why Comfort is the New Sexy: The pandemic changed how we dress, and wireless bras took center stage as women ditched restrictive underwires for fabric innovation, stretch, and breathable designs.   \u2022 Brands to Know: o HoneyLove \u2013 known for supportive, size-inclusive shapewear and wireless bras that don\u2019t sacrifice lift. o Evelyn & Bobbie \u2013 Our new obsession! #forreal Holly got some free samps, including a tank with a built-in wireless bra that she swears feels like wearing nothing at all.  IT. IS. BEYOND. More on them (and a founder interview!) coming in the next few weeks!    \u2022 Fabric & Fit Innovations: Memory foam cups, adaptive elastic, stretch lace, organic cotton, bamboo blends, and recycled fibers\u2014wireless bras are high-tech and eco-friendly.   \u2022 Inclusivity First: Expanded cup and band sizes, adjustable straps, racerbacks, and options that work for women of all body types, including breast cancer survivors.   \u2022 Styling Comfort-First Lingerie: Well, this is a new term we just learned about. How bralettes and fashion-forward wireless bras are showing up under blazers, sheer tops, and even as outerwear\u2014athletes and celebs are making this look mainstream.   \u2022 Luxury Wireless Options: Not just budget basics\u2014#howboutno Comfort-first lingerie is now being embraced by high-end brands and department stores with celeb endorsements.   \ud83d\udea8 Holly leaves us with this truth: Comfort is the new sexy. Learn it, live it, love it.   Whether you\u2019re a die-hard underwire fan or ready to roll the dice on wireless, it\u2019s time to explore the styles and fabrics that make you feel confident, supported, and stylish.   Because you deserve a bra that supports not just your outfit\u2014but your life.   Past Episodes to Revisit: \u2022 EP 168: Interview with Jeanette from Jeanette Bras \u2013 The industry disruptor who starts the bra alphabet at D, teaching women everywhere that the right fit changes everything.   \u2022 EP 114: Interview with Skye Ostreicher \u2013 Otherwise known as The Political Personality, Skye is the host of City & State\u2019s online video series, Political Personalities with Skye, where she brings a fun flair to New York state and local government conversations\u2014and yes, fashion plays a role too!   \u2022 EP 265: Top Jewelry Trends for Fall 2025 \u2013 From chokers and charms to pearls of every size and color, Holly covers the season\u2019s must-have jewelry.     \u2728 Don\u2019t forget! You can shop curated looks and Holly\u2019s fashion must-haves at wearthisnotthat.shop. \ud83c\udfa7 Listen to the Wear This Not That Podcast wherever you get your podcasts. \u25b6\ufe0f Watch Holly in action on our YouTube channel. \ud83d\udcf8 Follow along (and DM us your bra journey!) on Instagram: @wearthisnot_that. ","author_name":"Wear This Not That","author_url":"http:\/\/fashioncrimespodcast.libsyn.com\/website","html":"