{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Ditto is rethinking product content (Jessica Ouyang and Jolena Ma)","description":"Do you enjoy the podcast? Please leave a review! \ud83d\udc49 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off. \ud83d\udc49 Sign up to our UX writing newsletters Ditto 2.0 is here, and wants you to rethink product content Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It\u2019s powering content systems for some of the biggest design teams in tech and it just relaunched with a major update. In this episode, I catch up with co-founders Jess and Jo about what they\u2019ve learned since founding Ditto, what it's like to rebuild a product from the ground up, and why strong content systems are more essential than ever especially in the age of AI. Learn what these founders are hearing from the heads of design teams about content, why systems thinking is more important than ever, and why they're optimistic about the future of content design. What we talked about: \u2705 How Ditto\u2019s vision has changed (and stayed the same) \u2705 Why rebuilding the product from scratch was the right call \u2705 What they\u2019ve learned from working with dozens of enterprise teams \u2705 How to support content systems in companies with messy, legacy infrastructure \u2705 What sales has taught them about communicating the value of content \u2705 How AI is shaping expectations\u2014and where it actually adds value \u2705 Why more content designers should think like founders Where to find Ditto: \ud83d\udcd6 Ditto Do you enjoy the podcast? Please leave a review! \ud83d\udc49 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off. ","author_name":"Writers of Silicon Valley","author_url":"http:\/\/www.writersofsiliconvalley.com","html":"