{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Personal Branding Is Changing. An Old School \u2018New\u2019 Method | 245","description":"Want to GROW your newsletter? Join mine to learn how it\u2019s done: https:\/\/better.biz\/newsletter In this episode, I share my honest experience with building a personal brand\u2014what\u2019s worked, what hasn\u2019t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don\u2019t come from perfectly produced videos or AI-written captions\u2014they come from showing up as yourself, listening to your audience, and playing the long game. \ud83d\udca1 Key Takeaways: Raw, authentic content outperforms polished AI \u201cslop.\u201d Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with\u2014and create content around that. Engagement isn\u2019t about vanity metrics\u2014it\u2019s about real conversations, replies, and relationships. Play the long game\u2014trust and brand growth are built over time, not overnight. \u23f1\ufe0f Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: https:\/\/www.instagram.com\/jerred.moon\/ My site: https:\/\/better.biz Get my book: https:\/\/bit.ly\/killingcomfort #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder ","author_name":"better. with Jerred Moon","author_url":"https:\/\/betterhumanbusiness.com\/","html":"