{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"77. Getting Found Online By Your Guests And How AI Is Changing Everything","description":"We\u2019re tackling a hot topic that\u2019s causing a stir across the experiential travel world\u2014from glamping hosts and retreat leaders to boutique accommodation owners: Is traditional SEO\u2026 officially dead? If you\u2019ve ever found yourself wondering how on earth you\u2019re meant to keep up with the pace of change in the digital world... you're not alone. And today\u2019s episode is one you won't want to miss if you want help keeping up. With AI search, zero-click results, and Google\u2019s new overviews changing the way people find information, website traffic is down across all industries by an average of 20%. So the real question becomes: What now? And what should you be doing differently? To unpack all of this, I\u2019m joined by the brilliant Kenny Ridgell from Ridge Media. Kenny works with some huge hospitality names, but what I love most is how grounded and practical his advice is, especially for those of us building meaningful businesses without a corporate marketing team in our back pocket. We get into: What these AI-driven search changes really mean for smaller, independent brands Why the "old way" of doing SEO just isn\u2019t cutting it anymore And what you can do now to stay visible, relevant, and bookable in this fast-changing landscape We also share some incredibly useful tools, smart strategies to optimise your presence online, and ideas to help you adapt... even if you're doing all the marketing yourself. So\u2026 grab your cuppa, get comfy, and take a deep breath. This isn\u2019t about panic. It\u2019s about learning about what matters and changing what you do so you can keep up with everything. Because once you understand what's important, you\u2019ll be ready to lead the way forward. __________________ More Information Sarah Riley - Glamping, retreats, events, and guest attraction  Courses. Guided Growth. Done-for-You Marketing. *learn it *join our tribe *or let us handle it Glamping Academy & Owners Club https:\/\/inspiredcourses.com Boutique marketing studio for small businesses https:\/\/inspiredcollectiveltd.com\/    Kenny Ridgell, Ridge Media   C: 864-354-6175 | O: 864-230-2546  1565 Laurens Road, Greenville, SC 29607  https:\/\/ridgemediallc.com\/       ","author_name":"The Business Of Glamping And Unique Holiday Rentals","author_url":"https:\/\/www.inspiredcoursesvip.com\/","html":"