{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Help! I Have to Write a Survey\u2014How Do I Pick Answer Options?","description":"In this Conversations for Research Rockstars episode, host Kathryn Korostoff tackles one of the trickiest challenges in survey design\u2014choosing the best possible answer options for the questions we\u2019ve so carefully crafted. Using clear, real-world examples, she offers practical guidance on:  When to use unipolar vs. bipolar scales How to choose between odd- and even-point scales\u2014and explain your choice to stakeholders&amp;nbsp; When to consider less common options like rank order or constant sum  Whether we\u2019re designing a questionnaire for market research, CX research, or UX research, this episode delivers best practices that experienced survey researchers rely on to ensure every question is supported by the optimal answer options. #MarketResearch #QuantitativeResearch #CustomerInsights #ConsumerBehavior Conversations for Research Rockstars is produced by Research Rockstar Training &amp;amp; Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher is a Research Rockstar! &amp;nbsp;http:\/\/www.researchrockstar.com\/ Facebook LinkedIn 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com ","author_name":"Conversations for Research Rockstars","author_url":"http:\/\/www.researchrockstar.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38195940\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192971360"}