{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Macy Schmidt on Creative Risks, Audience-Centered Experiences, and Barbie","description":"How do you invite new audiences into the symphony in a way that feels fresh, joyful, and unforgettable? Macy Schmidt has been asking that question with every project she takes on. As the founder of The Sinfonietta and CEO of Overture Global Entertainment, she\u2019s not just producing concerts\u2014she\u2019s designing live experiences that feel transformative for new audiences. In this episode, Macy reflects on the early influences that shaped her approach to orchestration, the audience-first philosophy that guides her work, and how she\u2019s scaling women-led orchestras around the world. She also shares how one bold pitch to Mattel grew into Barbie the Movie in Concert, and reveals the creative decisions that made the project a global phenomenon. For arts and culture leaders, Macy\u2019s insights show what\u2019s possible when you shift from guarding traditions to designing moments that stay with people long after the final note. LINKS: Macy Schmidt The Sinfonietta Barbie the Movie in Concert ","author_name":"CI to Eye with Monica Holt","author_url":"http:\/\/www.capacityinteractive.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38175890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192906550"}