{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 201: 3 Reasons Podcast Guesting Should Be Part of Your Book Marketing Strategy","description":"In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle\u2014making podcast guesting a powerful tool in your overall visibility strategy. &amp;nbsp; Time Stamps: 00:00 \u2013 Welcome and introduction 01:10 \u2013 Why podcast guesting belongs in your book marketing plan 03:00 \u2013 Reason #1: Repurposing guest appearances as long-term content 07:30 \u2013 Reason #2: Leveraging the host\u2019s know-like-trust factor to warm up new audiences 14:00 \u2013 Bonus: How podcast guesting connects directly to sales multipliers 16:30 \u2013 Sponsor break: Coffee and Commas newsletter 18:00 \u2013 The importance of shortening the sales cycle with podcast appearances 23:00 \u2013 Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 \u2013 Bonus tip: Why guesting works long after your book launch 34:00 \u2013 Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 \u2013 Wrap-up and closing thoughts &amp;nbsp; Keywords: book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com\/readysetwrite Write Publish Market Episode 170: Sales Multipliers and Your Book:  http:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast\/170 &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po\/edit?usp=drive_link &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38169060\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192888360"}