{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 200: Direct Sales Are the Future of Book Marketing for Business Owners","description":"In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies. &amp;nbsp; Time Stamps: 00:00 \u2013 Welcome and episode introduction 01:00 \u2013 The shift away from Amazon and third-party sellers 03:00 \u2013 Industry insight from Joanna Penn on direct sales as \u201cthe future\u201d 05:30 \u2013 Why control matters for business-owner authors 09:00 \u2013 Print-on-demand eliminates storage headaches 12:00 \u2013 The real costs of selling direct (and why they\u2019re manageable) 15:00 \u2013 The pros: customer data, retargeting, and sales multipliers 20:00 \u2013 Bundling strategies and increasing the value of each sale 24:00 \u2013 Comparing royalties: direct vs. Amazon 29:00 \u2013 Why third-party sellers don\u2019t care about your business growth 34:00 \u2013 The ROI of direct sales and next steps for authors 38:00 \u2013 Final thoughts and wrap-up &amp;nbsp; Keywords: direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com\/readysetwrite &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0\/edit?usp=sharing &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/38169025\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/192888305"}